Skip to content
Synesty » Start » Applications » Schnittstelle zwischen Warenwirtschaft und Shop

The central e-commerce
Interface between shop and merchandise management

Product data, availability, prices and orders
Synchronize between merchandise management, marketplace and shop

Why the data is always up-to-date
must be!


Especially in online trade the actuality of data such as stock and price is very important, because overselling can be avoided. Especially in a multi-channel environment, where a common stock is shared between different sales channels such as shops and marketplaces, it is important that it is always up-to-date. 

Shop operators with a large assortment of goods often obtain article and inventory data automatically from suppliers or from their own merchandise management system. This is usually done in the form of CSV files, which are provided via (S)FTP or HTTP(S) interface. The aim is to import this data into all systems involved and to keep it up-to-date. 


With Synesty Studio you can automate import, export and data preparation.


This provides you with a flexible solution for individual automation and connection to various systems such as marketplaces, ERP / merchandise management, drop shopping providers, product data management systems (PDM), product information management systems (PIM) and order management systems (OMS).

Connection to shop or market places

A classic area of application for Synesty Studio is the interface between merchandise management (WaWi), suppliers and online shops as well as marketplace connections. The aim is always to ensure that changes to the inventory management system – usually the ERP system or a supplier – are transferred promptly to the shop or marketplace and orders are transferred back to the WaWi so that the goods can be packed and dispatched.

Depending on the systems used, there are different approaches to how this can be implemented. Often the way via CSV/XML files and an (S)FTP server is used for data transfer. The WaWi provides article changes such as price and availability changes as a file. This file is read in with Synesty Studio and prepared as required by the shop or marketplace. It is also possible to address the interfaces of the respective systems directly via API. This is all possible without programming using ready-made modules. 

The exchange is usually time-controlled (e.g. hourly or freely configurable), but can also be triggered by an external system via a URL. In Synesty Studio, you can then follow each execution closely and are immediately alerted to problems or errors via notification so that you can react.

That sounds like ETL and cron jobs

Right. However, the terms ETL and cronjobs are used more in the technical environment and are less familiar to many users. We therefore rarely use these terms.

ETL is the abbreviation for Extract Transform Load and describes processes that involve the import and conversion of data of all kinds. Technically speaking, Synesty Studio assumes the role of an ETL middleware, as Synesty Studio is always located between at least two systems and controls data exchange and automation. Cron jobs are time-controlled processes. The term comes from the world of Unix operating systems and is known among administrators and programmers.

However, Synesty focuses on the actual use cases which can be implemented with it. We therefore try to avoid technical details and terms, as these are often irrelevant or confusing for users. 

Practical example


Read how, for example, a comprehensive interface between Magento and plentymarkets was realized for completely automated processes such as data import, inventory reconciliation, price updates and order export from Magento to plenty. 

E-commerce interfaces

Synesty Studio supports interfaces and connectors to:


Your contact person

Christoph Rüger
write message

Why Synesty?

Benefit from a fast and flexible solution.

  • Connect applications simply by drag & drop
  • Automate business processes
  • Without programming knowledge
  • No modification of your systems necessary
Back to top