ERP Connectors: Connecting Shop and Enterprise Resource Planning

In online retail, one thing counts above all: up-to-date data such as stock levels or prices. After all, nothing is more annoying than overselling, outdated prices or manual data synchronization when you actually want to sell. Especially in a multichannel environment, where stores and marketplaces use the same stock, it is crucial that all systems run synchronously so that your customers can only buy what is actually available.

But how do you keep stock and prices up to date in all systems?

With a flexible solution for system integration and automation, you can maintain an overview and automate your processes. Synesty is a flexible platform that reliably connects all your systems. Our middleware makes it easy to implement individual interfaces and data flows without a single line of code. The whole thing happens in a visual editor. You can combine prefabricated modules into so-called flows using drag & drop

Among other things, you can connect and automate:

✅ Marketplaces such as Amazon, eBay or Kaufland
✅ ERP and merchandise management systems
✅ Dropshipping providers
✅ Inventory management systems
✅ Product data management systems (PDM)
✅ Product information management systems (PIM)
✅ Order management systems (OMS)

Typical scenarios that you can implement immediately with our templates

1. merchandise management → shop

Your ERP provides a file with article updates (e.g. price changes, new products). This file is automatically imported, adapted and transferred to your store - e.g. Shopify, Shopware or WooCommerce.

2. store → ERP

Orders in the store automatically end up in your ERP system, where they can be processed further (e.g. pick & pack, shipping, invoicing).

3. supplier → store or ERP

Do you regularly receive product data from your supplier by email, FTP or web URL? Synesty can process this automatically, including images, variants and more. Whether via CSV/XML files via (S)FTP or directly via API - Synesty supports both methods. Data exchange is time-controlled (e.g. hourly) or can be triggered externally. And in the event of errors? You are notified immediately.

→ View templates

Sounds like ETL, API and cronjob?

That’s right - no code. However, the terms ETL and cronjobs are used more in a technical environment and are less familiar to many users. We therefore rarely use these terms. ETL is the abbreviation for Extract Transform Load and refers to processes that involve reading and transforming data of all kinds. In technical terms, Synesty acts as ETL middleware, as our software is always located between at least two systems and controls data exchange and automation. Cronjobs are time-controlled processes. The term comes from the world of Unix operating systems and is well known among administrators and programmers. However, Synesty focuses on the essential use cases that can be implemented with it. We therefore try to avoid technical details and terms, as these are often irrelevant or confusing for users - in line with the no code / low code approach. You create all processes in our graphical flow editor with visual building blocks. We recommend basic knowledge of spreadsheet programs to get started. We also offer scripting options (low code) for complex IF-THEN logic. This gives you full flexibility to process every conceivable data format (XML, JSON, APIs, etc.) and implement integrations.

Discover practical examples

Find out in our case studies how companies successfully use Synesty for automation between store, ERP and PIM.

→ To the practical examples

Watch tutorial now

Learn step by step how to set up efficient supplier management with a Shopify store and Synesty, for example.

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E-Commerce interfaces

Synesty supports interfaces and connectors to:

• Amazon Seller Central (SP-API)
• Amazon Vendor Central
• Billbee
• plentymarkets
• Shopware
• Magento
• Veloconnect
• shopify
• WooCommerce
• Repricing Dienste
• diverse Systeme mit dateibasierten CSV/XML-Datenfeeds über HTTP & (S)FTP, Dropbox, Google Drive, Microsoft OneDrive, CRM oder Ads
• Viele weitere Add-Ons und Integrationen

Convince yourself of Synesty and start with our free trial period and automate your processes today.