“Veloconnect connection with Synesty Digital processes in the bicycle industry”

How you can benefit from the Veloconnect interface

Product data, prices, and inventory must be kept up to date between the online store, merchandise management, and suppliers. Many retailers and suppliers in the bicycle industry are familiar with this problem. Orders are often still transmitted manually, which is error-prone, time-consuming, and anything but modern process automation. This is exactly where the Veloconnect add-on for Synesty comes in. With the ready-made interface, online retailers can automate backend processes for exchanging item data and orders between merchandise management, online shops, and marketplaces without a single line of code. This allows product and availability data to be retrieved automatically, orders and reorders to be transferred on a scheduled basis, and prices and inventories to be kept synchronized.

What are the advantages of Veloconnect?

Veloconnect is an open standard for electronic B2B communication in the bicycle industry. It takes into account the specific requirements between suppliers and retailers and is supported by numerous manufacturers, wholesalers, and providers of merchandise management systems.

Advantages for retailers

✅ Quickly available product information
✅ Orders directly from merchandise management, without media breaks
✅ Less manual work and lower error rate
✅ Better customer service thanks to constantly updated data

Advantages for suppliers

✅ Gain new customers through the standard connection
✅ Provide structured product data in a professional manner
✅ Automate processes and make them more efficient
✅ Gain market transparency through sales data

Source: http://www.veloconnect.de/

How does the connection with Synesty work?

With the Veloconnect add-on from Synesty, you can connect suppliers whose systems work via Veloconnect directly to your merchandise management system or online shop. You can create the process flows using drag & drop, without any programming knowledge required.

Typical functions:

• Export of article data, prices, availability, and stock levels from Veloconnect
• Transfer of orders and reorders (including shopping cart and order creation)
• Import and export in various formats such as CSV, XML, Excel (.xls, .xlsx)
• Flexible connection options via FTP, SFTP, API, or web service
• Time-controlled automation for daily or real-time synchronization

Practical example: How automatic customer integration with Synesty could work in practice

This typical use case shows how retailers can seamlessly connect their systems via Veloconnect and Synesty.

Supplier side:
Product data such as item numbers, prices, and availability are provided automatically via Veloconnect. At the same time, orders and stock levels can be reported back digitally.

Synesty as middleware:
The data is collected centrally at Synesty. There, it is converted into the appropriate formats, checked, and automatically distributed to the correct systems without any manual intervention.

ERP system (e.g., JTL):
This is where article master data is maintained and orders are managed. Synesty ensures that the ERP always receives up-to-date product and inventory information and that order data is reliably forwarded.

Online shop (e.g., Shopware):
The shop is continuously supplied with the correct product data. Customer orders are automatically transmitted back to the ERP and to the supplier, while the inventory remains synchronized.

Marketplaces:
Platforms such as Kaufland Marketplace also access the same database. This means that inventory, products, and orders are updated everywhere at the same time.

The result:

All systems, from suppliers to ERP to shops and marketplaces, are connected. Orders, products, and inventory flow automatically between systems, reducing errors and saving valuable time.

Conclusion

The combination of Veloconnect and Synesty enables the sustainable digitization and automation of processes in the bicycle industry. Retailers and suppliers benefit from continuous data flows between merchandise management, shops, and marketplaces, without any manual work or programming effort. This saves time, reduces errors, and creates the basis for efficient, scalable business processes.