Repricing and Individual Pricing.

Automate own price calculation e.g. by brand, manufacturer, sales channel or price range

Repricing and Individual Pricing.

Competitive prices are an important key to success in e-commerce.

Many online retailers know the positive effects of positioning their product range at the top of the relevant price portals or marketplaces.For this purpose, every retailer develops sophisticated strategies and calculation rules over time to optimize prices. Recently, many customers use so-called repricing tools. These tools continuously determine the current competitor prices for the respective retailer assortment on various platforms such as Amazon or Ebay. As a result, these tools can generate, for example, a CSV file containing, among other things, the lowest competitor price per product.

This list is ideal to apply your own rules for price calculation on it. With Synesty Studio you can automate these calculations by setting up the rules once and then applying them each time to the new CSV file of the Repricing Tool to create your own price optimized data feed. You can get very creative with this.

You can implement price markups per brand, manufacturer, sales channel or price range in combination with a minimum and maximum price. You can then import the newly calculated prices directly into your own online store via the existing interfaces.

Use the many possibilities to develop your own formulas to calculate your prices. Depending on the scope of the requirement, it is also possible to store a calculation matrix as a table in a database or Excel file, which is then used in the price calculation.

Connection to repricing provider

Add-ons and templates exist for the repricing provider pricemonitor (Patagona) and priceAPI.com, making the connection very simple and fast. The processes can also be adapted for individual rules and logics at any time.

Due to the many possibilities Synesty Studio offers to connect to external systems, our customers have already connected several other repricing engines. Often the connection can be realized very simply via the exchange of CSV files, but also more complex connections via XML or API interfaces are possible and have already been realized.

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Last updated May 27, 2017
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