Dropshipping and suppliers

How can I synchronize product data and orders between store and suppliers?

What is Dropshipping?

Dropshipping (also known as Streckengeschäft) is a trend where online retailers no longer maintain their own stock, but instead, this responsibility is taken on by a dropshipping supplier. Data exchange between the retailer and supplier occurs via an interface.

Simply put, it works like this: The supplier informs the online retailer about which products are still available (stock, availability, purchase price, discount, estimated delivery time). Orders received by the online retailer are forwarded to the supplier, who handles the shipping of the goods. Supplier integration is often achieved through CSV or XML files and a server for data exchange, such as FTP or SFTP.

Advantages of the Dropshipping Model

The dropshipping model offers many advantages: low startup costs, no need for inventory, and minimized financial risk since products are only purchased after an order is placed. Additionally, you can flexibly expand your product range and respond to market trends without having to worry about shipping or inventory management. The model is scalable and allows for global shipping, enabling you to run your business internationally with minimal effort.

Automated Supplier Integration for Your Online Store with Synesty

The data exchange between the store and supplier can be fully automated through Synesty Studio. The suppliers provide product data as a CSV or XML data feed via URL, (S)FTP, or API (e.g., REST API), and expect the orders back as a file in a specific format (e.g., CSV, Excel, XML, or special formats like openTRANS XML).

Synesty offers comprehensive interfaces and integrations with systems such as online shops, merchandise management, or marketplaces to enable supplier connections. For example:

plentymarkets
Shopify
Shopware
woocommerce
Integration of any system via the API Connector Tools (e.g., for all API, CSV, or XML integrations)

In a Nutshell

What can I do with Synesty?

With Synesty, you can automate the data exchange between your online shop and your suppliers. Product information, stock levels, prices, and orders are synchronized automatically without manual effort or programming.

How does it work?

Using drag & drop, you combine different building blocks (Steps). Synesty reads supplier data, cleans and formats it, transfers orders, and automatically sends updated information to your shop, ERP, or marketplaces. Once set up, the process (Flow) runs fully automatically.

What are the benefits?

You save time, reduce errors, and always keep stock levels, prices, and product information up to date. Dropshipping becomes efficient and scalable, while your business runs smoothly—even internationally.

Your System Not Listed? No Problem!

Check out our Add-Ons. Synesty offers ready-made add-ons and templates for popular shop systems, marketplaces, and any systems that can be connected via data feeds or APIs. These can be flexibly customized and combined for your individual projects or connectors. If no suitable add-on is available, you can easily integrate HTTP APIs or data interfaces via our API Connector Tools.

Example Video - Set Up Supplier Management for Shopify in 5 Minutes

In our short tutorial, we show you how to quickly and easily set up successful supplier management for your online store. You will learn how to fetch a supplier file, automatically import product data, adjust prices, filter out out-of-stock items, and optimize the data for your target system.

Try it now for free

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