Automation of product descriptions with Synesty: A use case from the Weinwolf Group

In a use case story, we talk to real customers about their unique use cases and personal experiences with Synesty. We take a look at companies that are taking the plunge into digital transformation and relying on low-code tools. Their stories show how connectivity and automation are successfully implemented with Synesty. In this video interview, we had the pleasure of talking to Ramin (Head of Digital Hub & E-Commerce) from the Weinwolf Group about a particularly exciting use case.

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With the help of Synesty, the Weinwolf Group has created a clever integration between its Akeneo PIM, Tavily web research and its own chat GPT assistants to automate product descriptions with the help of artificial intelligence. The result is a significant reduction in the workload for product managers. Ramin calls this sophisticated process “Wein Wolf AI Hub - powered by Synesty”.

In the interview, Ramin shares valuable tips for companies that also want to implement interface projects and automation solutions. Look forward to an inspiring conversation about the potential of no- and low-code tools, API integration, automation and the transformation of work processes through AI.

Driver of digitalization and e-commerce development - Ramin’s role at the Weinwolf Group

Ramin has been part of the Weinwolf Group for four years, where he is responsible for the digitalization of processes and the further development of the e-commerce system. Since 2020, the company has increasingly relied on low-code tools such as Synesty to automate its processes.

Initially, the focus was on implementing the online store and setting up a PIM system. Today, Ramin holds the title of Head of Digital Hub and E-Commerce. In this role, he focuses on the continuous development of the online store and PIM system as well as all aspects of digitalization. This includes the selection and implementation of digital tools as well as the accompanying support of these processes. Synesty is one of the central tools that Ramin uses on a daily basis to automate and continuously optimize processes.

Reasons for choosing Synesty

Ramin was already familiar with Synesty from a previous project and decided to introduce the platform to the Weinwolf Group in order to gain more independence from external service providers and to design processes individually. Synesty’s flexibility and the ability to connect systems quickly and easily using a DIY approach make the no-code and low-code middleware the ideal solution for Ramin and the Weinwolf Group.

Automation of product descriptions for premium wines: a use case from the Weinwolf Group

The Weinwolf Group, an importer of premium wines, relies on automation to make product descriptions more efficient. As the description of these high-quality wines is crucial for sales, the challenge was to develop a sustainable and error-free process. The aim was to give product managers the option of either writing the texts themselves or delegating the process to an AI-supported system - especially for the 85% of the range where standardized descriptions are sufficient. A central component of this process is Synesty, which acts as an integration tool for the various systems and ensures that all platforms involved can communicate with each other. Without Synesty, the seamless connection between systems such as Akeneo PIM, Tavily and ChatGPT would not be possible.

Der automatisierte Ablauf funktioniert heute folgendermaßen:

1. Datenabgleich und KI-Integration:
Die Artikelinformationen, wie Name und Jahrgang, werden über Synesty aus dem Akeneo PIM an die Web-Recherche-Plattform Tavily übermittelt. Tavily generiert daraufhin eine erste Beschreibung basierend auf Weininformationen. Ein spezieller Prompt stellt sicher, dass die gesammelten Daten präzise und relevant sind.

2. Verfeinerung durch den Assistant:
Die von Tavily gelieferten Informationen werden über Synesty an einen speziell entwickelten Assistant weitergeleitet. Dieser Assistent passt den Text stilistisch an, um ihn an die Unternehmenssprache und Zielgruppe anzupassen. Dabei werden unerwünschte Begriffe und Sprachfehler vermieden.

3. Qualitätskontrolle:
Ein weiterer Assistent übernimmt die Qualitätsprüfung, um sicherzustellen, dass die fertige Beschreibung den Unternehmensstandards und rechtlichen Anforderungen entspricht.

4. Speicherung und Verteilung:
Nach der abschließenden Qualitätsprüfung wird die finale Beschreibung über Synesty im Akeneo PIM-System gespeichert und steht für die verschiedenen Ausgabekanäle wie den Online-Shop zur Verfügung.

Advantages of automation

Thanks to Synesty, the entire process is seamlessly orchestrated. Automation significantly reduces the effort required to create product descriptions while ensuring constant quality and consistency of content. Product managers can now use their time more efficiently and focus on strategic tasks. Automation has not only increased efficiency, but also minimized errors. Whereas it used to take around 20 minutes to write a product description, the entire process is now handled automatically - resulting in significant time savings. In addition, automation ensures greater consistency and quality of the texts, which optimizes the entire workflow.

Experiences and recommendations

Ramin recommends that other companies use no-code and low-code tools to promote independence from service providers and quickly automate internal processes. He emphasizes the importance of an open error culture and recommends starting with small projects to build trust and gain experience.

Conclusion

The use of Synesty and no-code tools has significantly reduced the workload at the Weinwolf Group and improved the quality of processes. Ramin recommends gradual implementation and encouraging employees to work independently.

**Try it out now and see how easy automation can be. Start your free trial with Synesty! Test how you can automate your product data processes with low-code tools like Synesty for an unlimited period of time and without obligation.

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