Automation of product descriptions with Synesty - An exciting interview about the Weinwolf Groups use case

In a short excerpt from our interview, Ramin, the Product Owner of the Weinwolf Group, gives an insight into how the company has successfully automated the product description process for premium wines by using Synesty and AI technologies.

Why is this important?

Product descriptions are a crucial factor in the sale of premium wines - both in the B2B sector and in direct online sales to end customers. However, the manual creation of these texts is very time-consuming. The Weinwolf Group therefore looked for a solution to improve this process effectively and sustainably. In the video, Ramin explains how the clever integration of Akeneo PIM, Synesty, the AI-driven research platform Tavily and ChatGPT has significantly reduced the effort required for product descriptions - while at the same time improving quality and consistency. What used to take hours is now done in minutes.

Live on stage at the E-Commerce Day by Kaufland on 11.04.2025 in Cologne

We are pleased to present this innovative use case on April 11, 2025 from 12:00 to 12:30 p.m. on the Expo Stage of the E-Commerce Day by Kaufland in Cologne together with Ramin from the Wein Wolf Group.

Why you shouldn’t miss the presentation at the trade fair

The video already gives a first insight, but in the presentation you will learn more about the entire process and the aspects behind it. Together with us, Ramin will provide detailed insights into the challenges and solutions on site. He will share how the company quickly developed a deep understanding of systems and API design with the help of Synesty and share valuable tips for companies planning similar automation projects.

Don’t miss this unique opportunity!

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