Automatically create XML and JSON structures from table data
Generating structured data used to be unnecessarily complicated
XML and JSON are standard formats for data exchange with APIs, marketplaces or internal systems. In practice, however, creating them was often time-consuming. Freemarker templates had to be manually constructed from tables or spreadsheets, logic had to be programmed and structures had to be tested. This often led to errors, especially with nested data, and significantly delayed integration projects.
In this video, we show you step by step how to automatically generate finished XML and JSON structures from your table data without manual template construction.
A new, significantly simpler way
With the new template generator in Synesty, XML and JSON outputs can now be created automatically. Based on existing schemas, Synesty generates a suitable template with the correct structure in just a few steps. This reduces technical complexity, ensures data is neatly structured, and creates a stable basis for integrations, regardless of how often formats or requirements change. This turns a time-consuming task into a simple, reproducible process.
In this video, you will learn:
- How to automatically generate a Freemarker template from tabular raw data
- How to create finished XML or JSON structures from the template and the data in a spreadsheet
- How to correctly construct elements and nested structures
- A step-by-step demonstration from data import to finished output
Ready to get started?
Would you like to learn more about how you can automatically prepare your product data for marketplaces and systems? Contact us and let’s discuss your individual integration – or try it out for yourself with our free trial period.
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Last updated 2026-02-18


