2025 Year in Review & Outlook for 2026

Greater clarity, greater convenience, greater practicality

The past year has been all about practical improvements, greater clarity and targeted new features for us. In addition to numerous quality-of-life updates, we have expanded the range of functions. The focus was on optimising existing features and making workflows easier, faster and more pleasant for our users. Back in January 2025, Synesty was named the leader in the no-code development platform category – and now, at the beginning of 2026, we are proud to hold this title once again. Our users rate us with an average of 4.8 out of 5 stars, which is great feedback for our work and an incentive to continue developing practical solutions this year.

Improvements & targeted new features

2025 was not a year of major upheaval, but a year of targeted optimisation. With our regular updates, we ensure that you can work faster and concentrate on what matters most.

Mapper & mapping configuration

Pause column functions for faster debugging
Filter for mandatory fields and expand all rows with one click for a better overview
Copy titles directly and return datastore tags flexibly for more efficient work
Text function to remove spaces and empty lines for clean data

Overview & Usability

Search in the workspace selection for faster workspace finding
Rename and describe workspaces for better organisation
Diagrams to display limit utilisation per workspace with export option

Accounts & Notifications

Quick access to linked accounts
Alias names for accounts for a better overview
Email alerts with direct assignment to the affected workspace

Code editor

Search and replace including RegEx for more efficient working
Preview of requests before execution for greater security
Advanced text functions for better control during data processing

Projects, Flows & Steps

Visible changes when saving new flow versions
Copying and moving steps between workspaces
Stable references when renaming projects

Datastores

Dynamic date values for more flexible filters
Selective and secure deletion of data records
Backup function to protect against accidental data loss

Extensions & new steps in existing add-ons

Shopware

Better overview of products & orders thanks to new sorting and filter options
Additional fields for better internal coordination
Easier use of cross-selling to exploit targeted upselling potential

PlentyOne

Better maintenance of comments at variant level.
Extended Amazon fields for a clean marketplace connection.
GPSR-relevant manufacturer data now directly accessible.

Tradebyte

Extended product data (tags, images, metadata)
Flexible stock levels.
Discreet exports thanks to new stealth mode.
Improved message transfer

Veloconnect

Less configuration effort,
as one connection is now sufficient for multiple actions

Brevo

Retrieve CRM company data

ChatGPT & OpenAI

Support for new AI models.
Image creation now also possible in batches

Zammad

Retrieve ticket content and create response suggestions
Ideal for AI-supported support
Optimised for newer Zammad versions

Amazon S3

Move or delete files – individually or collectively

eBay

Automatically retrieve
and respond to buyer messages

Seller Central

Higher report limit
for more comprehensive evaluations

weclapp

Automatically create and update items and sales orders

DeepL

Updated translation function for better results

New add-ons that make everyday life easier:

Telekom

Send text messages directly from workflows, e.g. for order confirmations or status updates

Loqate

Check, correct
and verify address data

HubSpot

Comprehensive CRM connection:
automatically retrieve and control contacts, deals, orders, invoices
and exports

👉 Synesty Changelogs 2025 in the forum

Practical content, new add-ons and relevant topics from the e-commerce industry

In 2025, we expanded our content to be more practical. With real use cases, customer testimonials and concrete examples directly from the software, we were able to show how Synesty is used in practice. From system integration to fulfilment, data management, CRM and accounting to AI-supported product data maintenance.

👉 Content Hub & Use Cases

Live presentation on stage at E-Commerce Day by Kaufland

A highlight in April 2025 was the live presentation together with our customer Ramin from the Weinwolf Group on stage at E-Commerce Day by Kaufland. Ramin provided detailed insights into the automation of their system landscape, demonstrated how Synesty enables a deep understanding of systems and API design, and shared valuable tips for similar projects. The response was tremendous, as practical examples are particularly inspiring for customers.

👉 Interview with Ramin over Use Case

Relevant topics from practice

In June, we were guests at K5, where it became clear which topics continue to occupy online retailers and e-commerce companies:

AI-optimised product data:
Complete, structured data is crucial for visibility in LLM-based product searches, voice assistants and digital shopping tools.

👉 Go to blog article

Central database & process automation across multiple systems:
Thanks to new add-ons such as HubSpot and Zammad, customer data can now be merged more easily and workflows between CRM and online shops can be automated.

👉 to the blog article

Our partnerships – strong collaborations for success in e-commerce

We are proud to welcome two new partners on board last year:
We are delighted to welcome two new partners to our community over the past year. [Codeplay GmbH](https://apps.synesty.com/partner/Codeplay-GmbH?action=show& name=codeplay) and RHIEM Intermedia GmbH bring in-depth Synesty expertise to the table and implement customised processes and interface solutions for customers that significantly simplify and optimise e-commerce workflows.

Outlook for 2026

We cannot predict what 2026 will bring, which makes close communication with our community all the more important to us. Our guiding principle is that ideas, feedback and specific requirements from our users everyday lives are continuously incorporated into the further development of Synesty.

Are you missing a feature? Then let us know here what you would like to see.

At the same time, we are investing more in knowledge transfer and enablement. This includes practical feature presentations and insights directly from our developers.

Preview of upcoming releases

In the coming weeks, we will be introducing the new VisualHTTP Step, which allows you to visually create HTTP requests and process responses as FILELIST or SPREADSHEET, depending on the structure. The VisualHTTP Step combines several existing steps into one powerful tool with advanced capabilities.

Further releases will follow, including our new template generator, which can be used to automatically generate type-safe JSON and XML structures from spreadsheets. More information will be available shortly.