Google Shopping Add-On

With Synesty Studio you have maximum flexibility: you can connect Google Shopping to all common data formats, data sources and systems including HTTP(S), (S)FTP, Dropbox, Google Drive and file formats like CSV data feeds, Excel XLS, XML or JSON. Synesty is particularly strong in mass import, mass export and bulk updates. All add-ons also offer steps for reading and writing data from the corresponding systems – including e-commerce shop systems, ERP, dropshipping suppliers, BMEcat, marketplaces or online marketing software. This makes it easy to connect a wide variety of systems to Google Shopping, mostly through ready-made building blocks (no code). Steps like Mapper and Filter give you powerful tools to manipulate, filter or enrich the data to create any target format you need. This covers simple use cases (e.g. when a CSV file is enough) as well as more complex scenarios like XML files, REST API or GraphQL integrations. Through the integrated scripting language Freemarker you have the full power of IF-THEN-ELSE logic and loops to customize your integration.

Yes – Synesty is ideally suited for transitioning or migrating to Google Shopping. The platform provides a comprehensive set of tools to efficiently transform and integrate external data into Google Shopping. Here are the key benefits: Data Integration: Synesty supports numerous data formats and source systems. No matter where your data originates from, you can convert it into a format suitable for Google Shopping. Data Cleansing: Before migrating, Synesty helps you cleanse and normalize your data – removing duplicates, correcting inconsistencies, ensuring accuracy and uniformity. Automation: After the initial migration, use Synesty to automate recurring data transfers and keep Google Shopping in sync with your other systems. Logging and Monitoring: Synesty provides detailed logs and notifications so you can closely monitor the migration and be instantly notified if any issues arise. Scalability: Whether migrating a modest amount of data or vast databases, Synesty handles any scale with consistent performance. In short, Synesty not only provides the tools for a successful migration to Google Shopping – it ensures the entire process is smooth, secure and efficient. After completing the migration, you can continue to rely on Synesty for all your data integration and automation needs.

Yes – and it’s easier than you might think. Even if there is no dedicated Add-On yet, Google Shopping can be connected via the API-Connector-Tools. If there is an HTTP API or a file-based data exchange exists (e.g. (S)FTP or Cloud-Storage), the connection is possible. Our tutorial REST API Integration with Synesty shows how to do this.

Yes – with full automation potential. Synesty offers powerful features to create backups of your data from Google Shopping. With the specific Steps in the Add-On, you can export data from Google Shopping and convert it into various file formats, including CSV, XML, JSON and ZIP, giving you the flexibility to choose the format that best suits your needs. Another advantage of Synesty is its integration with numerous external storage solutions. In addition to S3, Dropbox, Google Drive and FTP(S), Synesty also supports many other cloud and on-premise storage solutions – ensuring you always have a reliable option to store your backups securely. Automation is a core aspect of the backup process with Synesty. You can set up automated backup scenarios that run daily in the late evening hours, minimizing data loss risk and ensuring you always have up-to-date copies on hand. These backups can also serve various business needs: disaster recovery, compliance, or synchronization between different systems or locations. Synesty also supports redundancy: data can be secured on a primary storage location as well as on secondary (cold or hot-standby) systems – adding an extra layer of protection in high-availability environments.

Synesty Studio is a cloud platform for process automation and API integration – without any programming. With a visual drag&drop interface you can connect your applications, marketplaces, ERP systems and APIs in minutes. Instead of weeks of development, you automate data flows and synchronizations yourself – fast, scalable and without depending on IT resources. Discover real-world use cases and examples.

Yes – and no automatic costs will ever apply. You start with the free trial period. As long as you do not actively purchase anything, no costs will apply. The free trial period ends as soon as you start purchasing a base-pack or Add-Ons. More information about the FREE Trial.

Yes – fully and without any risk. Within this unlimited trial period for new customers you can try and play around with all Add-Ons and Steps for free without purchasing anything. Only functionality is limited, so that productive use is not possible (e.g. limitation to max. 25 rows and records which can be processed) Also after the free trial period you can test each Add-On in your Sandbox, before purchasing. More information about the FREE Trial

• Base-packs, Add-Ons, Upgrades: You need a base-pack (Essentials) to use Synesty. With Essentials, you get all the key core features and capacities for productive integrations with Synesty. Add-ons extend Synesty with additional features, steps and templates for specific systems and use cases. As your needs grow, you can flexibly expand the Essentials package—either with individual capacity upgrades or with the Plus Features for team and governance capabilities and more complex integration architectures.
• A Flow is an executable automated process you create. It contains steps. A flow is comparable to recipe in a cookbook, containing instructions which are executed sequentially.
• Connectors establish connections to data sources and target systems. They read and transfer data, for example via files, APIs, or external systems. They can also call other flows or be triggered by external systems (webhooks). The Basic Package (Essentials) includes a certain number of connectors. If needed, this number can be increased through upgrades. You can recognize connectors by the icon. Examples: FTPDownload, FTPUpload, GetOrders, AddOrders, GetProducts, UpdateProductData, UpdateStock, ExcelWriter, ExcelReader, ExcelSheetUpdate, FlowTrigger, FlowExecutingStep etc. are typical Connectors. Exceptions are e.g.: CSVReader, CSVWriter, JSONReader, VisualJSONReader, HTMLParser, Datastore Steps
• Datastore-storage: If needed, you can store data in a Synesty internal database (a so-called datastore). You can think of datastores as databases or tables. For example, they can store items with freely definable fields such as title, description, price, and inventory. Datastores are filled and read row by row by flows. The number of records you can store is determined by your plan’s capacity. But: the rows you are reading from external sources, processing or exporting are unlimited (Except during the FREE test period).
• Traffic: The amount of data you transfer between by running flows (incoming and outgoing) will be counted per month. Each base pack contains a monthly capacity of inclusive traffic.
• Run: is a single execution of a flow. If you run a single flow 1 x per day you need 31 runs per month. They are included in the Essentials package and cover a wide range of use cases.

If capacity limits are exceeded, flows will no longer be executed. You can try to bring your usage back within your capacity limits by deleting items, or upgrades.

For detailed information on capacity types, see our guide.

Your data is safe. All data is stored in a data center in the European Union (EU) / Germany. You always have full control over all stored data in your account. You are the data owner (data ownership). There are several export-functions you can use at any time, to backup and delete ALL your data. More information about how Synesty handles privacy can be found here.

Our Help page brings together all the important resources to get you up and running with Synesty fast. Under Videos you can find Quick Tips, Tutorials and User Stories – ideal for a smooth start.

You are not alone. Synesty provides you with all the tools to do everything yourself: connecting systems, APIs and automating processes. In the Support-area of your account you find many ways to get support like user-manual, cookbooks, forum and knowledge-base. Is there any training or course for beginners? Yes, in our Basic Training you will learn step by step how to automate processes and build integrations with Synesty Studio. I have issues setting up a flow. I need support. If you need individual support and consulting we offer various Services Partner-Network You can also contact one of our verified partners to get a quote.