Google Shopping Add-On

Improve the data quality of your data feeds for Google Shopping and Google AdWords.

Improve your product data feeds and increase sales on Google Shopping.

The topic of data quality of data feeds in Merchant Center is a red hot topic. In order to be listed/ranked high in Google Shopping search results you have to provide a high quality data feed according to Google guidelines. If this is not the case, there is a risk that Google will block the entire data feed in the Merchant Center. With Synesty Studio you can prepare, improve and optimize product data feeds. If you need assistance with this, feel free to contact us and we will help you prepare your product data feeds for optimal placement in Google Shopping search results.

Store systems often have export functions to create data feeds. But often the store owner has no influence on the generation so that certain optimizations and adjustments are only possible with the help of a programmer. This makes it difficult to generate exactly the format as required. Google’s feed specification also changes frequently, so adjustments are necessary on an ongoing basis to stay ahead.

Eventually, the feed may be rejected by the Google Shopping Merchant Center, for example, and in the worst case, the account may be suspended because the data feed contains too many errors. Errors can be the most different things, e.g. that certain attributes are missing (e.g. EAN), EANs are wrong (e.g. 12-digit instead of 13-digit), column names are written wrong or comma instead of dot is used as decimal separator for prices.

With Synesty Studio you can improve and optimize data feeds and automate the whole process.

More info at: synesty.com/datafeed

Professional support for AdWords and Google Shopping campaigns

In cooperation with Finnwaa GmbH we also offer professional support for the optimization of your Google AdWords Shopping Ads campaigns. Automate the generation of Google-compliant data feeds with the help of Synesty Studio and benefit from the know-how of Finnwaa’s experienced SEA experts.

Finnwaa, the agency for Search & Social Media Advertising, was founded in 2003 and holds the SEA certificate of the German Association for Digital Economy (BVDW). The company designs, implements and establishes customized solutions in national and international search engine and social media marketing and offers individually tailored models to support web controlling. The Google-certified Adwords Partner is one of the leading independent search engine agencies in Germany.

Requirements

Basic package for Synesty Studio
Google Shopping Account

This add-on contains a template with which you can create a Google Shopping compliant feed. The template uses sample product data. Simply replace the sample data with your own item file and re-map the columns. This way you can very quickly prepare your own data feed and then make your desired optimizations.

Further information

Keywords: Google Adwords, Google Shopping, Shopping Ads, Product Listing Ads, data feed optimization, Finnwaa, SEA, product data feed optimization

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Connect Google Shopping with other applications

Frequently Asked Questions

How can I connect FTP, CSV, XML or APIs to Google Shopping (Bulk Import, Bulk Export)?

Can I use Synesty for the switch or migration to Google Shopping?

Can I connect Google Shopping with other APIs and tools (e.g. REST API, GraphQL, CSV) when there is no Synesty Add-On for my system?

Can I create backups of my data from Google Shopping with Synesty?

What is Synesty Studio?

Is the registration really for free?

Can I test all Steps and Add-Ons before purchasing?

What are Flows, Steps, Datastores und Upgrades?

Base-packs, Add-Ons, Upgrades: You need at least one base-pack. A base-pack contains a basic setup of features and limits. Add-Ons contain new steps, functions and features for creating flows and automations. Upgrades can be purchased to increase your limits when you have exceeded them.
Flow: is an executable automated process you create. It contains steps. A flow is comparable to receipe in a cookbook, containing instructions which are executed sequentially.
Connector-Steps read input-data or write output-data e.g. files, APIs and external systems or call other flows. The number of Connector-Steps is limited depending on the base-pack. You can also purchase Upgrades to increase this limit. Connector-Steps are marked with the symbol.
Examples: FTPDownload, FTPUpload, GetOrders, AddOrders, GetProducts, UpdateProductData, UpdateStock, ExcelWriter, ExcelReader, ExcelSheetUpdate, FlowTrigger, FlowExecutingStep etc. are typical Connector-Steps.
Exceptions are e.g.: CSVReader, CSVWriter, JSONReader, VisualJSONReader, HTMLParser, Datastore Steps
Run: is a single execution of a flow. If you run a single flow 1 x per day you need 31 runs per month.
Traffic: The amount of data you transfer between by running flows (incoming and outgoing) will be counted per month. Each base pack contains a monthly limit of inclusive traffic.
Datastore-storage: You can store data in Datastores, if you want to store data inside Synesty Studio. The number of records you can store is limited by your base pack. Records are stored in datastores and datastores are basically like databases or tables with rows and columns. The columns can be customized to store any kind of textual or numerical data like product data with 'title', 'description', 'stock', 'price' etc. You can use Flows to save, update and read from datastores. But: the rows you are reading from external sources, processing or exporting are unlimited (Except during the FREE test period).

If you have exceeded certain limits (depending on your base pack), flows will stop to run. When that happens you can try to remove any of the above to get below your limits again or you can purchase a higher base pack or Upgrade.

How does Synesty handle privacy / GDPR?

Where can I find resources and videos to learn Synesty?

I need support. What do you offer?

Google Shopping

0.00 €per month ¹

Buy now

To book this add-on you need a Base Pack.

Contractual information

No cancellation period
Testable free of charge at any time
Contract duration 1 month
Automatic renewal

Privacy and GDPR

All Informationen about how Synesty protects your data.

Zeigt wie man einen existierenden XML-Feed im Google Shopping Format einliest, um diesen dann weiter aufzubereiten.

Together we will find the perfect solution for your company.

If you still have questions about your individual application, we can advise you personally.
Simply send us a contact request and describe your problem.

With Synesty as your middleware you can build custom integrations to connect Google Shopping to other systems and APIs without code by clicking them together via Drag & Drop.

Automate business processes and integrations like EDI data-import and export.

With Synesty you can import and export file formats like CSV, Excel (XLS/XLSX), XML or JSON into Google Shopping and also connect via HTTP to REST- or GraphQL APIs. Customers use it for report-building, ETL-task, Bulk import or data feed optimiziation with Google Shopping.
Our No Code Flow-Editor and Low Code Scripting Tools allow creative customization for all kinds of integrations.

Faster Google Shopping integrations with No Code / Low Code.

Create Google Shopping integrations faster than with programming.

Programming knowledge is not required for Synesty. Instead, visual building blocks can be plugged together and complex logics can be implemented with Low Code tools. This means that everybody can assemble and automate custom Google Shopping-integration via simple "Steps". However, if a custom solution is needed to automate a more complex IF-THIS-THEN-THAT process, script-code can be added at any time.

Try Synesty for free

Our whitepaper for Makers: No Code Integration & Automation

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¹ All prices including VAT
²Content is the 1st hour of the normal Basic Training. If desired, the free hour can be credited when booking the paid basic training. In this case, the price of the basic training is reduced by 50%. The offer is only valid for new customers (once per company) when booking a paid basic package (Plus or Professional) for Synesty Studio for the first time. A payout of the offer is not possible and the offer is not transferable.